Built for 1–20 truck HVAC businesses doing $500K–$5M in annual revenue.
MarginPlug shows you where your business is losing money, what's causing it, and what to fix first — before small problems become expensive ones.
ServiceTitan sells tools. MarginPlug sells diagnosis.
14 days free • $97/month after trial • Cancel anytime
Or take the free diagnostic first — no signup needed.
Report the numbers your existing tools already track — direct integrations are in development
Industry Context
Modern HVAC businesses run on more systems than ever. The data is all there. The interpretation isn't.
Operators now run their businesses on dozens of systems — each generating its own stream of operational data.
Every system generates operational signals. Most of them go unread — buried in dashboards no one checks between busy seasons.
Operators still rely on instinct to detect operational problems. By the time a leak is obvious, it has usually been running for weeks.
Owners don't know if they are quietly going broke. MarginPlug removes that uncertainty — scoring the numbers you report across five pillars and naming the leak that is costing you the most right now.
Illustrative Example
An illustrative walkthrough — from the numbers you report to a decision you make. Sample figures, not a customer account.
Intelligence Loop
MarginPlug scores the operating numbers you report and names the patterns that lead to profit erosion.
You report the operating numbers your field software and accounting already track — technician utilization, marketing performance, close rate, and job revenue — in a guided snapshot.
MarginPlug scores those numbers across five pillars and identifies where margin is leaking — comparing your snapshot against HVAC benchmarks and your own submission history.
MarginPlug ranks your Active Signals by financial impact and names the single action that moves your score most — before margin erosion compounds into a larger problem.
The Operator Story
They lose it through silent operational drift — one small decision at a time.
A technician discounts a job to close it. A dispatcher routes inefficiently because the board is full. A callback goes untracked for two weeks. A Google Ads campaign quietly bleeds spend on leads that never convert.
None of these events trigger an alarm. None of them show up clearly on a monthly P&L until they've already compounded. By the time most owners see the problem, they've lost tens of thousands in margin they'll never recover.
MarginPlug exists to close that visibility gap. Not from months to weeks — from invisible to visible.
System Architecture
It sits above your existing stack and interprets the operating numbers that determine whether your business grows or quietly loses margin. Think of it as the financial MRI of your HVAC business.
Signal Coverage
MarginPlug scores the operating numbers you report against HVAC benchmarks to find margin drift before it becomes a financial problem.
What We Analyze
Built specifically for
HVAC operators.
MarginPlug doesn't score generic business metrics. Every signal is calibrated for the way HVAC businesses actually operate — from the dispatch board to the P&L.
Illustrative Example
An illustrative sequence — from the numbers you report to recovered revenue. Sample figures, not a customer account.
Active Signals
Illustrative examples of the signals MarginPlug ranks for you — before they become expensive line items on your P&L.
How It Works
No lengthy onboarding. No analyst required. Report your numbers, let MarginPlug score them, and act on what it surfaces.
Answer a guided set of questions about your operating numbers — the figures your field software and accounting already track. It is a short business snapshot.
MarginPlug scores five pillars against HVAC benchmarks and your own submission history — surfacing leaks while they are still cheap to correct.
Every signal comes with context — which technician, which campaign, which process. You know exactly where to look and what to fix, the same week it surfaces.
Getting Started
From a short business snapshot to your first report.
Report the operating numbers your field software and accounting already track. Nothing to install, nothing to migrate.
MarginPlug scores technician utilization, revenue trends, close rates, and marketing performance across five pillars.
MarginPlug ranks your Active Signals by financial impact and names your primary constraint.
Your Insights Feed gives you one recommended action — the fix that moves your score most this week.
Profit Leak Map
MarginPlug scores the operational system where leaks actually occur — not the P&L where they eventually show up.
Profit Leak Analysis
Each signal is scored against HVAC benchmarks and your own submission history. When one moves outside your normal range, MarginPlug surfaces it with context — not just a number.
Pricing drift is one of the most expensive and least visible operational anomalies in HVAC. It's rarely one decision — it's a hundred small ones. Technicians discount to close. Managers approve one-offs. Over weeks, your average ticket drifts $80–$200 below your actual price structure. Margins compress. The P&L suffers quietly.
A close rate that drops from 65% to 51% feels like noise week to week. Across a month, it's 42 missed jobs. Across a quarter, it's your entire margin plan gone. MarginPlug scores close rate against HVAC benchmarks and your own submission history — so you can see whether it's a training problem, a pricing problem, or a channel problem.
Callbacks eat labor, suppress utilization, and signal quality problems your customers will eventually post about. A 5% callback rate sounds manageable until you realize it's 6 unbudgeted jobs per month. MarginPlug scores your callback rate against HVAC benchmarks, surfacing the problem before it becomes a team norm.
Unbillable labor hides in plain sight. Early clock-ins. Jobs that run long without additional billing. Training time absorbed into the workday. MarginPlug scores billable against total hours — and shows you when the utilization gap is widening, giving you the data to have a direct conversation before it compounds.
Dispatch inefficiency compounds daily. A technician spending an extra 90 minutes in transit loses 40 potential billing hours per month. MarginPlug scores your dispatch efficiency against HVAC benchmarks — showing when scheduling decisions are consistently costing you revenue, before it becomes a permanent fixture in your cost structure.
Ad spend decay is systematic and invisible without the right data. Campaigns that performed six months ago may not be performing now — but without connecting spend to actual close rates, you keep funding them. MarginPlug puts the ad spend you report next to the jobs you actually booked, giving you a true cost-per-acquisition number that the ad dashboard will never show you.
Operational Results
Dollar figures on this page are modeled from published HVAC industry benchmarks — not from customer accounts. Your results depend on where your leaks are and how quickly you act.
* Figures modeled from published HVAC industry benchmarks. Individual results vary by business size and operating baseline.
Market Context
HVAC operators are running harder and keeping less. The businesses that survive the next cycle will be the ones who catch problems early and act on them fast.
MarginPlug was built because most HVAC owners don't have a CFO, a revenue analyst, or a data team. They have a gut feeling, a rough P&L, and a stack of software that doesn't surface the right signal at the right time.
We built the detection system we wished had existed.
What's Live
We would rather be straight with you than sell you a roadmap. Here is exactly what MarginPlug does today, and what is still in development.
Live today
In development
Integrations are in development and will be included at no extra cost when they ship. We won't describe them as available until they are.
Pricing
Everything you need to find your #1 profit leak and start fixing it — in your Operational Health Report.
Cancel anytime · No contracts · Full pricing details →
FAQ
A New Category
ServiceTitan sells tools. MarginPlug sells diagnosis. CRMs run your field — MarginPlug tells you what the field is doing to your margins.
CRMs manage customers, track service jobs, and store the history of every job your technicians run. They record what happened.
Dispatch platforms schedule technicians, optimize routes, and coordinate field operations. They manage who goes where.
MarginPlug scores the operating numbers you report and names the profit leaks before they become visible in monthly financials.
MarginPlug is the operational intelligence layer for HVAC businesses.
Market Opportunity
Most now run their businesses on multiple operational systems — dispatch platforms, marketing dashboards, CRMs, and accounting tools.
Every one of those systems generates operational signals. Revenue per job. Close rate by technician. Marketing cost per booked call. Labor utilization by week.
None of them interpret the signals between the systems.
MarginPlug is building the operational intelligence layer for the HVAC industry.
Activate Detection
Submit your first snapshot, see your ranked Active Signals, and start recovering the margin that's been quietly drifting out of your business. No setup complexity. No long-term commitment.
Cancel anytime after trial. The first snapshot is short.